Pignatelli.com - programming and social media marketing

Title: The Social Media Marketing book Authors: Dan Zarrella Year: November 2009 Pages: 240 Publisher: O'Reilly ISBN: 978-8-8200430-9-4 Price: 14.61 euros

By purchasing this book you will have the opportunity to make you an overview of social media, which takes the reader through an introduction of key concepts in reading.

After the introductory chapters are related to various major social networks of the Internet, with some tips on how to use them to get the most for one's own person or brand.

The last two sections cover techniques and practices to maximize the use of these modern tools and contain pages that show the tools and techniques to analyze its presence on social media and how and how much is the ROI, Return on Investing, or if we are obtaining the desired fruits of our work, and if not how to fix the way to take the right course.

I must say that as the text I found interesting, complete and precise in explaining, reading lends itself to a non-technical audience. Anyone can pick up this paper and read the pages without feeling lost in a series of unknown terms.

For an approach to the world of social media, from a marketing perspective, I would recommend this reading, so you can try to customers having acquired the basics, and beyond, necessary to enable a client, or yourself, to make money from the investment made ​​to enhance its brand.

Title: Project Management. Tools and models for managing projects Authors: John Distefano Year: June 2007 Pages: 211 Publisher: Sperling & Kupfer ISBN: 978-8-8200430-9-4 Price: 18.00 euros

Today I want to bring to your attention a book that may have little to do with programming, but ultimately there is very close.

After several years of writing code that could happen is given t the conduct of a project, maybe not as PM, but may weigh on your shoulders a certain share of responsibility.

Well this is the book that you must have the "drawer".

So simply and clearly explains the types of projects with which you have to do, as well as all the aspects that need to analyze and weigh the success of the final work.

Certainly you will find more detailed volumes in the library on the subject, but I swear that in these two hundred pages are about all the knowledge you need to understand what it means to manage a project, able to manage all aspects and get away from "time" of upper floors, without having to pay thousands of euros for a course that could insergnarvi little more of what these pages to put your attention.

Of course you'll need some practice to consolidate the teachings DiStefano, but I assure you risucirete to understand the mechanisms that lie behind the running of a project, and not try out the reasons for which these works often are unable to take to completion in an appropriate manner.

Title: Guide to Programming with Zend Framework Authors: Cal Evans Year: January 2008 Pages: 222 Publisher: Sybex ISBN: 978-0-9738621-5-7 Price: $ 34.99

I regret having to make a bad review on a computer book, but unfortunately I can not fail to tell my feelings and my experience in reading these pages.

The book in question describes the general operation of the Zend Framework, one of the most popular frameworks for PHP programmers in the world.

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