Pignatelli.com - programming and social media marketing

It closed Friday, the two days of the Open World Forum, dedicated to Open Innovation and Open Source.

The first impression was very good, impeccable organization, not to mention the breakfast and lunch (which you can admire the beautiful cakes on my Facebook profile ).

One thing that particularly impressed me was a statement of Marylene Delbourg-Delphis , in the discussion on the Open Generation, whose birth is to be traced back to the creation and massive use of TCP / IP, in fact, come to think of anything good without this protocol would be like now, we'd still be on the Tower of Babel by means of transmission owners.

The next step in this direction are social networks, with all the privacy issues that result.

In general, the idea that emerged from this two days is that now the road taken is that the OPEN, not only as a code, but as a way to live, think and be:

• Use open source to full control of its business;
• Living open to deal with innovation and not bound by the past;
• Open to put more thinking into question their certainties and be able to develop the best solution without bias;
• Being open also for not fear what you do not know, be open to all cultures and societies, as all things work together to expand and strengthen their knowledge and certainty.

I think in this list there is the summary of all chocolate he wanted to teach this forum and make our own, so that we can understand and comprehend the evolution of global society where we live.

For those who want to see what was said and who attended the two days the site is as follows: http://www.openworldforum.org/

Title: The social media marketing book Authors: Dan Zarrella Year: November 2009 Pages: 240 Publisher: O'Reilly ISBN: 978-8-8200430-9-4 Price: EUR 14.61

By purchasing this book you will have the opportunity to make you an overview of social media, takes the reader through an introduction to key concepts in reading.

After the introductory chapters are related to various major social network in the Network, with some tips on how to use them to get the most for their person or brand.

The last two sections cover techniques and practices to maximize the use of these modern tools and contain pages that show the tools and techniques to analyze their social media presence and how much and how it is ROI, Return on Investing, or whether we are obtaining the desired fruits of our labor, and if not how to correct the path to regain the correct route.

I must say that as the text I found interesting, complete and precise in explaining, reading lends itself to a non-technical audience. Anyone can pick up this paper and read the pages without feeling lost in a series of unfamiliar terms.

For an introduction to the world of social media, from a marketing perspective, I would recommend this reading, so you can try to customers having acquired the basics, and beyond, necessary to enable a client, or yourself, to make money from the investment made ​​to enhance its brand.